Contributed by Ellen Valentine
- Marketing Automation: The Need for a Behavior-Based Program
Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle ...
About the Contributor
Ellen Valentine
Ellen Valentine is evangelist at Silverpop, where she focuses on coaching and mentoring clients. She has more than 20 years of experience as vice-president of marketing/CMO for various technology companies, with expertise in launching new products, evaluating product and market positions, designing go-to-market strategy, and managing digital marketing initiatives.
Twitter: @EllenValentine
LinkedIn: Ellen Valentine
