Limited Time Offer: Save 40% on PRO with code GOPRO2018

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Howard Lax, PhD

Howard L. Lax, PhD is vice-president of consulting at GfK Customer Loyalty and an expert on customer experience and loyalty programs. Reach him via

Authored by Howard Lax, PhD

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!