About the Contributor

Contributed by Meghan Keaney Anderson

• Build a Customer-Centric Marketing Automation Strategy

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance ...

• How to Gain Subscribers Without Buying Email Lists

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with ...