About the Contributor

Sara Wachter-Boettcher is a content strategist, writer, and editor. Her work focuses on designing systems for flexible, future-friendly content. Her first book, Content Everywhere, is out now from Rosenfeld Media. When she isn't consulting with clients or partnering with agencies, Sara serves as editor-in-chief of A List Apart, a magazine about web content, culture, and code. She also contributes to publications like Contents, and The Pastry Box Project, and speaks about content strategy, user experience, and related topics at conferences worldwide.