Contributed by Harry Hoover

  • The Evolution of the Press Release

    Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the ...

  • Advertising Is Dead; Long Live PR

    effectively build a brand today, you need PR.

  • Why Passionate Employees Matter

    Companies spend millions of dollars each year developing mission and vision statements, identifying their brand, and then communicating their brand ...