About the Contributor

Contributed by Kevin Gao

• Six Tips for Mobile-Optimized Email Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to ...

• Email Best-Practices for Developing and Maintaining Crucial Customer Relationships

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Here are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly ...

• Top 10 Ways to Improve Email Open Rates

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  For marketers, achieving a high email open rate is highly desirable, and it is often a key metric for shedding ...