Tangerine Toad : MarketingProfs Author

About the Contributor

Tangerine Toad

Alan Wolk
One of the only new voices to come out of the creative side of the ad business, Alan Wolk has staked out a distinctive space for himself and his Toad Stool consultancy. The wide-ranging appeal of Wolk’s common-sense approach to strategy, combined with his hands-on experience as an advertising creative director, has made him the go-to guy for social media thought leadership, speaking and consulting.

His blog, The Toad Stool, is a popular thought leadership site that’s been described as a “frank but fair” look at the confluence of advertising, marketing and Web 2.0.

Adweek Editor Brian Morrissey has called it “one of the ‘must read’ blogs for our industry.”

The most popular series, "Your Brand Is Not My Friend"which deals with the false assumptions marketers make in the 2.0 space (and how to remedy them), has gotten much play in the blogosphere and that has led to columns in Adweek, as well as a national syndication deal via Newstex.

The blog’s popularity has also resulted in numerous requests for speaking engagements. A book is also in the works.

Prior to “seeing the light,” Wolk was a highly successful creative director who spent years at ‘90s hot shop Anderson & Lembke and went on to start up Atmosphere, BBDO’s digital agency, with stints at Ogilvy and JWT along the way. A New York City native and Stuyvesant High School graduate, Wolk currently lives in New Jersey with his wife and 2 kids, where he doubles as a Little League and basketball coach.

Contributed by Tangerine Toad

Scoble Blindness
CONTENT TYPE: Article | ELEMENT: | TOPIC:

I've often written about NASCAR " -- the strongly held belief that if no one in your little bubble of ...
The Aesthetics Of Viral
CONTENT TYPE: Article | ELEMENT: | TOPIC:

There's been a whole lot written about why calling an online video "viral" doesn't make it Scott did an excellent ...
But He's Really Nice In Person: Social Media and the Embarrassing CEO
CONTENT TYPE: Article | ELEMENT: | TOPIC:

We all have the friend whose quirks are mildly amusing in person. But place them under the magnifying glass of ...
The Right Time And Place: Reading vs Watching vs Talking
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Rubicon Consulting came out with an interesting earlier this month about the iPhone and how people are using it. There ...
Whither TV?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Http://www.mpdailyfix.com/images/television.jpg
Branded At Birth
CONTENT TYPE: Article | ELEMENT: | TOPIC:

The other day Mrs. T. asked me to pick up a birthday present for one of the Tadpoles' friends and ...
What Is Digital Marketing?
CONTENT TYPE: Article | ELEMENT: | TOPIC:

While the rise of digital advertising seems to be the only thing anyone in the business is capable of talking ...
Design Is the New Advertising
CONTENT TYPE: Article | ELEMENT: | TOPIC:

The other day, I came across a t-shirt that read "I'll pay more for good design." Now granted, I found ...
The Exit Plan
CONTENT TYPE: Article | ELEMENT: | TOPIC:

The "Exit Plan" is a conversation I seem to be having with more and more of my peers these days. ...
Defeating The Armies Of 'No'
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Having spent close to 20 years in the creative departments of ad agencies, I've always found it curious how the ...
The Real Digital Revolution
CONTENT TYPE: Article | ELEMENT: | TOPIC:

The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of advertising ...
Not Everyone Is an Upscale, Urban, 30something, White Male Hipster
CONTENT TYPE: Article | ELEMENT: | TOPIC:

If all the ads you see on television sound like they've been written by the same person, a slightly snarky, ...