Robert Lesser : MarketingProfs Author

About the Contributor

Robert Lesser

It's a great pleasure to join the Daily Fix team.

If you should have the opportunity to attend one of the MarketingProfs events, you will feel a great sense of community engendered by the MarketingProfs folks.

This blog is now another way that I look forward to staying connected to the community.

My posts will reflect my perspective that Web 2.0 media can be effectively used for B2B lead generation and that conversion of prospects from Web 2.0 media will require change in structure and process.

Prior to the launch of my company Direct Impact Marketing in 1998, I gained nine years marketing experience in the technology, packaged goods and retail sectors at IBM, Dell, Reckitt Benckiser and Loblaw Companies.

I have spoken extensively on demand generation, sales & marketing collaboration and lead generation / Web 2.0 tools at conferences hosted by MarketingProfs (BtoB Summits in Chicago 2007, Boston 2008), MarketingSherpa and Frost & Sullivan.

I hold an MBA from the Schulich School of Business and an Honours Bachelor of Commerce from the DeGroote School of Business.

Email me: robert (at) leadgentools (dot) com

Contributed by Robert Lesser

Leads as Canaries in a Coal Mine
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Poor quality leads and a broken lead process are warning signs that sales and marketing are not Over the years ...