Michele Linn : MarketingProfs Author

About the Contributor

Michele Linn

Michele Linn is the founder of Mantis Research, where she helps content and community managers conduct surveys to learn about their audience and publish compelling, original research findings. Before Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's editorial strategy, helped build the 200,000+ audience, and published hundreds of articles. She has been cited as a content marketing influencer and was named one of Folio's Top Women in Media (Corporate Visionary).

Contributed by Michele Linn

3 Ways to Handle the Unpredictable Behavior of the B2B Buyer
CONTENT TYPE: Article | ELEMENT: | TOPIC:

MarketingProfs blogger Michele Linn compares the unpredictable behavior of a B2B buyer and the behavior of preschoolers.
Planting a New Content Marketing Initiative? Consider These 4 Tips
CONTENT TYPE: Article | ELEMENT: | TOPIC:

MarketingProfs blogger Michele Linn suggests four considerations before starting a new content marketing initiative.