Maria Pergolino : MarketingProfs Author

About the Contributor

Maria Pergolino

Maria Pergolino works as Director of Marketing at Marketo, where she specializes in demand generation, inbound marketing, and campaign optimization. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six. Maria has a Marketing Degree and MBA from the School of Business at Rutgers University, is a Salesforce Certified Administrator, and a speaker at numerous marketing events. She is the author of the most success social media book created specifically for B2B Marketers, The Definitive Guide to B2B Social Media, and has also written for many marketing blogs, including frequent contributions to Marketo's popular blog, Modern B2B Marketing, found at https://blog.marketo.com. You can reach Maria at https://www.twitter.com/inboundmarketer or maria@marketo.com. For questions about marketing automation please email sales@marketo.com.

Contributed by Maria Pergolino

Smart B2B Companies Now Think Like Media Companies
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MarketingProfs blogger Maria Pergolino discusses how thinking like media companies help smart B2B businesses succeed.
Keep Track of Conversations With Customers
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MarketingProfs blogger Maria Pergolino asks businesses to consider adding a Social CRM to their existing social marketing strategy.
4 Effective Ways B2B Content Builds Relationships
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MarketingProfs blogger Maria Pergolino discusses how great B2B content not only converts, it also builds relationships. Check out these 4 ...
Analyze This: Outcome Metrics vs. KPIs
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MrketingProfs blogger Maria Pergolino discusses how gathering web metrics and creating reports with objective and KPIs data is vital to ...
5 Tips for Email Marketing Deliverability
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MarketingProfs blogger Maria Pergolino shares her top five tips for email marketing deliverability.
3 Ways B2B Marketing Professionals Can Adapt to the Real-Time Web
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MarketingProfs blogger Maria Pergolino discusses three ways that B2B marketing professionals can adapt to the real-time web.