Chris Baggott : MarketingProfs Author

About the Contributor

Chris Baggott

Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, he left ExactTarget to co-found Compendium, a content marketing hub that simplifies the creation of search-friendly content so marketers can generate higher-quality leads and close more new business online. Two years ago, Invesp dubbed Chris the 21st most influential marketer in the world. In short, Mr. Baggott knows his stuff when it comes to search, social media, and email marketing. In fact, he literally wrote the book on the latter when, in 2006, he penned Email Marketing by the Numbers.

Contributed by Chris Baggott

Emails Are Content, Too
CONTENT TYPE: Article | ELEMENT: | TOPIC:

MarketingProfs blogger Chris Baggott discusses how email is content and how to use it to get more search traffic from ...