About the Contributor

Jeff is Chief CX Architect at Sensei Inc. He has led marketing strategy implementation and software development for Symantec, Home Depot, Hewlett Packard, and other enterprise firms. As the founder of Sensei Marketing, he currently provides marketing consulting services for C-Suite executives. Jeff's proud to be a social heretic, unapologetically challenging the status quo in his staunch advocacy of customer-focused design.