Jeff Mauzy is a Principal at Synectics, Inc., and CEO of Inventive Logic, Inc. He is co-author of Creativity Inc.: Building an Inventive Organization (Harvard Business School Press, 2003) and "Managing Personal Creativity"in Innovationsforshung und Technologie Management (Springer-Verlag, 1999). Synectics, Inc. is a 45-year-old consulting firm specializing in business creativity and innovation. Inventive Logic Inc. makes and distributes software to augment personal creativity. The Business Authors Leadership Alliance (BALA) is composed of Michael Lowenstein, Jeff Mauzy, Jim Lenskold and Pamela Harper. Jeff can be reached at email@example.com or 617-645-5727.