Contributed by Anna Billstrom
- Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletter
Email is not dying in the midst of the social-media revolution. In fact, the question we should be asking is: ...
- Fighting the Good Fight: Lifecycle Emails
Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the relationship between customer and company. It's ...
- Getting Started With Segmentation: It's Not Just RFM
You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary): dividing your email mailing ...
