Contributed by Joan Schneider
- How NOT to Launch a New Product
Successfully launching new products gets tougher every year. In the past decade, the number of new consumer products hitting the ...
About the Contributor
Joan Schneider
Joan Schneider is founder of EVP of Boston-based Schneider Associates—now The Belfort Group, an integrated digital marketing and communications agency. She is a co-author of New Product Launch: 10 Proven Strategies and The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products.
LinkedIn: Joan Schneider
