Contributed by Erik Severinghaus

  • Why Your Email Marketing Needs to Get Personal

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    In our recent study, 64% of respondents said they're willing to provide personal information in exchange for a personalized customer ...

  • How Marketing and IT Can Work Together

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure ...