Contributed by Derek Slayton
- Why Left-Brained Thinkers Are Becoming More Important in Marketing
Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance.
- This March Madness, Become a Marketing Data Management Champ
Committing to a marketing data management process lets you trade guesses for metrics, cut down on headaches, and free up ...
- The Five Data Management Practices B2B Marketers Are Overlooking
Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ...