About the Contributor

Contributed by Peter Friedman

• Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Martech

  Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app ...

• The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Your social media team has put all its energy into designing a program and getting it online. But right before ...

• Six Tips to Get Your Customers Talking About Your Brand at the Dinner Table

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell ...