About the Contributor

Contributed by Deborah Holstein

• Six Content Creation Tips for Big Results: The Contrarian Approach

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Content

  Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone ...

• Goat Rodeo or Gantt Chart: Five Better Ways to Creative Content

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Content

  Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals ...

• Three Ways I've Had to Change as a Marketing Manager

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Through the years I've watched marketing adapt to technology, the Internet, and two-second attention spans. I've also spent much time ...