About the Contributor

Contributed by Jonathan Moran

• Five Tips for Choosing the Perfect Martech Stack

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Technology

  Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies ...

• Opportunity Out of Difficulty: Four Martech Trends to Follow in 2021

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Technology

  However 2020 played out for your company, it certainly illuminated some universal marketing obstacles that we can all learn from. ...

• How to Synchronize Your Marketing With the Customer Journey

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether ...

• Marketing Lessons From March Madness: Go Deep Young Team!

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go ...