About the Contributor

Contributed by John Kembel

• Three Essential Market-Research Methods in an Online Community

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  How much do you know about your customers right now, at this moment? A lot of companies can show you composite ...

• Online Customer Communities Power Routine Innovation

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  As a result of its online customer community, a company can get much more than basic product feedback. It gains ...