About the Contributor

Contributed by Ray Kingman

• The End of Behavioral Targeting and the Rise of Account-Based Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many ...

• What Marketers Can Learn About Predictive Modeling From the US Men's Soccer Coach

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Data can give marketers a rigid view of the marketplace. The better approach is to use data to build predictive ...