Contributed by Ray Kingman
- Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic
A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape ...
- The End of Behavioral Targeting and the Rise of Account-Based Marketing
As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many ...
- What Marketers Can Learn About Predictive Modeling From the US Men's Soccer Coach
Data can give marketers a rigid view of the marketplace. The better approach is to use data to build predictive ...
