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is a staff writer for MarketingProfs. Reach her via
Authored by Kimberly Smith
Case Study: One Company's Clever Approach to Turning Online Transactions Into Social Experiences
Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn ...
Follow AMEX's Example of a Successful Facebook Campaign
Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division ...
How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Months
When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to ...
Case Study: How One Company More Than Doubled Customer Referrals
Many companies have referral programs, but how many can say theirs converts at about three times the rate of other ...
Despicable Them: Rising Above a Rotten Reputation
Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the ...
Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality
Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But ...
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