Contributed by Adam Paulisick
- 10 Questions Every Marketer Should Ask Before Buying Audience Data
Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who ...
About the Contributor
Adam Paulisick
Adam Paulisick is SVP of marketing and strategy at Nielsen Catalina Solutions, a joint venture of the Nielsen Company and Catalina Marketing, providing a comprehensive view of consumer behavior to help advertisers, agencies, and media companies measure and improve advertising performance.
LinkedIn: Adam Paulisick
