Contributed by Basil Harris
- Marketer, Know Thyself: The Power of Periodic Self-Evaluation
What if you posted a sign that read, “How’s my marketing?” Would you like what you heard? And would you ...
- Of Satellite Phones and Oil Rigs: A Customer Service Story
At a time when so many businesses have lost their way and are struggling simply to survive, it’s instructive to ...
- “Strategies, Missions and Goals…Oh My!”: The Importance of Getting Your Planning Terminology Right
o you know the difference between a strategy and an objective? Is a mission the same thing as a goal, ...
- How To Run Customer Focus Groups Successfully
You know how good it feels when someone asks to hear your opinion on a subject that’s important to you. ...
- Six Survival Strategies for the High-Tech Marketing Executive
Here are six simple but powerful strategies to help navigate today’s rocky high-tech management waters.
