Contributed by Leland Shaeffer
- Five Keys to Using Innovation to Acquire and Retain Customers (Part 3 of 3)
In Part One and Part Two of this series, the author discussed using "voice of the customer" (VOC) in defining ...
- Five More Keys to Engaging the Customer to Produce Real Innovation: Lessons From LEGO (Part 2 of 3)
Part one of this three-part series examined the overall role the customer can (and should!) play in innovation. Here is ...
- Five Keys to Engaging the Customer to Produce Real Innovation (Part 1 of 3)
How can marketing professionals engage the customer to produce ideas for radical innovation? Marketing's leadership should materialize in five ways.
