About the Contributor

Contributed by Len Gingerella

• The Blue Ocean and Business Models: How to Go Blue and Stay Blue

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Even if you business can carve out a Blue Ocean spot—avoiding the cutthroat, backstabbing bloody Red Ocean by making the ...

• No Pain-No Gain: Five Steps to Gain Respect for Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing management is often relegated to communication, advertising and promotion efforts. It's hard to convince senior management that Marketing can ...