Contributed by Lisa Johnson
- An Insider's Guide to Creating Podcasts - Part 2
Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and ...
- Satisfying the 10 Cravings of a New Generation of Consumers (Part 2 of 2)
Some of the most recent cultural touch points—groups riding the underground buzz on YouTube; MySpace selling music from indie bands; ...
- Satisfying the 10 Cravings of a New Generation of Consumers (Part 1 of 2)
Baby Boomers may still hold the purse strings, but a new generation of savvy 18- to 40-year-olds are changing the ...
- A Nation of Dog Lovers: Reaching Out to Pet Owners
Pets are the new people. We've all seen celebrities prancing around with tiny dogs in tutus, or we've read a ...
- The New Innovators: Mompreneurs
There is an emerging group of business mavens—mompreneurs. Mompreneurs are more than just a great tale of free enterprise. ...
- How Market Filters Cut Through Consumer Clutter
In a world that's increasingly inundated with massive choice, filters are a critical market phenomenon. Consumers rely on trusted filters ...
- Get Ready for Retail Theater
Two years ago, Maytag created an innovative experiential marketing strategy, whereby prospective customers would take their new, top-of-the-line appliances for an ...
- Desperately Seeking Something New: The Adventure-Driven Woman
Many industries are experiencing major growth, fueled by the purchasing power of the "adventure-seeking woman." This woman crosses all ages, ...
- New Markets for Good Ol' Boys: One Company's Story
Growth opportunities are everywhere—especially when industry sales have flatlined and new prospects look grim. Sounds impossible? Not if you understand ...
