Contributed by Loren McDonald
- Six Spins on Six Holiday Email Marketing Traditions [Slide Show]
Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue ...
- Can We Hug? Six Tips for Getting Customers to Show You Love
Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to ...
- Managing Email Frequency: Focus on the Subscriber
In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what ...
- Use Welcome Emails to Drive Engagement and ROI
A good opt-in procedure lays the foundation for a strong email program. But a well-thought-out series of welcome emails will ...
- Three Key Tips to Minimize Email-List Churn
It's a fact of list life: You're always going to lose a chunk of your email list to bounces, unsubscribes, ...
- 11 Tips to Align PC and Mobile Email Design
The good news: More of your customers can read your email messages on their smartphones now, instead of waiting until ...
- Minimize List Churn by Reducing Unsubscribes
Reducing the number of people who unsubscribe from your mailing list is one of the key ways to minimize list ...
- How (and Why) to Centralize Your Email Marketing
Picture three email campaigns. The first is poorly written, with broken links. The second has a fancy design, but it ...
- Make the Business Case for Email: Three Ways to Talk Your Boss's Language
by Loren McDonald Email is the most-used tool in the marketer's arsenal—but there's a pretty good chance your CEO just ...
- Email Marketing: Shortchanged by Resource-to-ROI Imbalance (Part 1)
Issues like inbox deliverability or rendering are not the real problems that confound email marketers. Here's the real issue: Most ...
