About the Contributor

Contributed by Jennifer Smoldt

• How to Stay Relevant as a Marketer in a Crazy Martech World

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Martech

  In an age of algorithms and artificial intelligence, marketers don't just need to be tech-savvy... they need to be tech-everything. ...

• Six Essentials for Good Storytelling—and Great Content Marketing

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Writing

  Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus ...

• Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Writing

  Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ...

• How to Create and Document a Content Marketing Strategy in Eight Steps

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Having a documented content strategy is critical for effectiveness—now more than ever. Why? Because digital and social marketing have amplified ...