About the Contributor

Contributed by Will McInnes

• Social Success for the CMO: Four Signs You're Doing It Right

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Social Media Marketing

  Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, ...

• Win With Social Intelligence: Vital Tips for CMOs in 2016 and Beyond

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Social Media Marketing

  A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening ...

• Three Ways a Social CMO Boosts Your Bottom Line

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Having a socially savvy CMO can positively affect an organization's bottom line. Here are three ways that a social CMO ...