About the Contributor

Contributed by Mark Grilli

• Why the Customer Experience You Provide Is Your Product

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless ...

• Four Mistakes That Can Kill Your Brand Campaigns

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, ...