About the Contributor

Contributed by Joshua Reynolds

• Three Big Digital Analytics Mistakes That Marketers Make

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and ...

• Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  This year, expect an accelerated maturation of marketing analytics. Here's a look at the hottest marketing analytics trends.