About the Contributor

Contributed by Jeff Snyder

• The New Rules of Brand Loyalty: From Virality to Value

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships ...

• These Three Experiential Tactics Lead to Better B2B Virtual Events

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  Experiential marketing doesn't have to rely on physical interaction. B2B companies can learn from their B2C counterparts by hosting virtual ...

• Operation FOMO: Three Ways to Turn Customer Envy Into Engagement

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age ...

• Four Ways to Measure Your Experiential Marketing Campaign

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Event Marketing

  Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was ...