About the Contributor

Contributed by Michel Benjamin

• Five Simple Programmatic Strategies to Drive More Leads

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Demand Generation

  B2B marketers who rely on in-person interactions to connect with clients and drive lead generation now need alternatives. One strategy ...

• Integrating Search and Social: Best-Practices for Cross-Channel Marketing

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Strategy

  Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine ...

• Five Steps to Successful Audience Targeting in Online Ad Campaigns

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Advertising & Promotions

  These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in ...