About the Contributor

Contributed by Marti Barletta

• How Nike Women's Marathon Wins the Gold in Marketing to Women

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  This past weekend, Nike hosted its 4th annual Women's Marathon in San Francisco... and, friends, this is no ordinary marathon. Yes, ...

• Marketing to Women—We've Come a Long Way Baby... (Maybe)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Savvy companies like Dove, Ponds, and Nike know that women are empowered, and those companies have shown us how powerful ...

• Pond's Starts Over With 'The Starter Wife'

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Let's give it up for Unilever! This company has not made any false moves on the marketing-to-women front, and the ...

• The (Shiny and New) Way to a Woman's Heart

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Mother's Day is almost here, a day filled with fresh flowers, delicious dark chocolates, fancy fragrances, and gem-filled jewelry. But ...

• The Devil May Wear Prada, but Everyone Else Wears Isaac Mizrahi

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Women love fashion. But fashion doesn't love them. Not real women, at least. Most women aren't supermodels—in fact, the average ...

• The Real Story Behind the Success of Dove's Campaign for Real Beauty

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be ...

• Big Spenders: Marketing to Boomer Women

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Women age 50+ constitute a market force to be reckoned with. These women are in their prime—this is the healthiest, ...