About the Contributor

Contributed by Michael Antman

• Six Reasons Word-of-Mouth Doesn't Work

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  Is there any form of marketing communications more compelling than word-of-mouth, the enthusiastic and genuine recommendation of a person you ...

• Have We Lost the Ability to Write Comprehensible Copy?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Everyone has heard the common complaint that America is becoming less literate, but the onus for this alleged circumstance is ...

• 5 Simple Techniques for Getting Better Results From Qualitative Research

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• Five Simple Techniques for Getting Better Results From Qualitative Research

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The most effective research isn't necessarily the most rigidly designed. In fact, a loosely designed program—whether qualitative or quantitative—may not ...

• Extremely Frustrating and Completely Unimportant: The Arcane Art of Naming

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Here's a pop quiz: Name a form of marketing communications that can take as little as five seconds to complete, ...