Thomas Barta is a former McKinsey partner and a senior marketer who speaks, writes, and consults on marketing leadership. He's a co-author of The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (McGraw-Hill; September 2016).
LinkedIn: Thomas Barta
CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Management
As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both ...
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