Contributed by Patrick Barwise
- Five Ways to Build Your Marketing Team's Confidence
As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both ...
About the Contributor
Patrick Barwise
Patrick Barwise is emeritus professor of management and marketing at London Business School and a prize-winning author, speaker, and consultant. He's a co-author of The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (McGraw-Hill; September 2016).
