About the Contributor

Contributed by Michelangelo Celli

• What Every CEO Dashboard Should Be Tracking

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  CEO "dashboards" can be a great way to shed light on customers and sales process performance and get feedback on ...

• Dear CEO: In B2B, Marketing Is Not Advertising

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Many business owners or CEOs have not taken the time to educate themselves about what marketing is, and what it ...