Contributed by Chris Ferguson
- Three Steps to Designing a Customer-Centric Organization
It's jarring to realize you've been designing customer experience all wrong because you've prioritized scale over end-user satisfaction... But how ...
About the Contributor
Chris Ferguson
Chris Ferguson is CEO of Bridgeable, the largest service design agency in North America. He also teaches design methods to business students at the University of Toronto's Rotman School of Management.
LinkedIn: Chris Ferguson
Twitter: @chrisferg
