Contributed by Rob Jensen
- Implementing ABM? Why a Customer Advisory Board Should Be Step One
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. ...
- Five Things to Do Now With Your Customer Advisory Board During the Pandemic
With the Coronavirus pandemic wreaking havoc on businesses around the world, companies may be unsure of what role their customer ...
- Six Tips for Ensuring Your Customer Advisory Board Doesn't Backfire
Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, ...
