Contributed by Nedra Kline Weinreich

  • Are You a Jazz Marketer?

    I recently came across an article called I Would Rather Be A Jazz . The article distinguishes between rockstar programmers ...

  • Harnessing Nostalgia

    A few times recently I've felt that brief wave of sadness and longing in the pit of my stomach that ...

  • The Imaginable Warmness of Being Sacrum

    It can be tough to find a job in the advertising biz. Especially if you're in Germany and want to ...

  • What Does Your Face Look Like?

    On Sunday morning I treated my kids to a funny face pancake at (the International House of Pancakes, for those ...

  • Colonoscopies are not Colas: The Challenge of Social Marketing

    Back in the '50s, Gerhard Wiebe asked the question "Why can't you sell brotherhood like you sell soap?" and thus ...

  • Grok Me, Baby! (or, Marketing to Introverts)

    This week, I saw firsthand the power of speaking to people in a way that resonates with their own experience ...

  • Strategic Social Marketing for Nonprofits

    If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals ...