IBM Watson Marketing : MarketingProfs Author

About the Contributor

IBM Watson Marketing

IBM Watson Marketing provides cognitive recommendations designed to help marketers understand and anticipate customer behaviors. Uncover actionable insights and deliver personalized experiences that customers want and value. Build relationships that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals.

Contributed by IBM Watson Marketing

Benchmarking Your Email Metrics Post 'GDPR Cleanse'
CONTENT TYPE: Sponsored Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how ...
Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next
CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Martech

Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. ...
Three Tips for Better Real-Time Mobile Marketing in 2018
CONTENT TYPE: Sponsored Article | ELEMENT: Plan | TOPIC: Communications

Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right ...
Devise Better Customer Journeys With Customer Data as Your GPS
CONTENT TYPE: Sponsored Article | ELEMENT: Management | TOPIC: Marketing Management

Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. ...
AI-Powered Marketing Is Here: What You Need to Know
CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might ...