About the Contributor

Contributed by Ken Gaebler

• Sorry, Marketing, You Don't Own Sales Enablement

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Demand Generation

  Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach ...

• Purchasing Buyer-Intent Data: A Marketer's Primer

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Demand Generation

  If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent ...