Contributed by Max Magni
- How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE
Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five ...
About the Contributor
Max Magni
Max Magni is a senior partner at McKinsey & Company. He is the Managing Partner of our New Jersey office and the global leader of McKinsey’s Consumer Marketing & Sales Practice.
LinkedIn: Max Magni
