About the Contributor

Contributed by Sharat Sharan

• Close the Marketing Performance Gap: How to Start Delivering on the Most Important Metrics

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  The abrupt changes caused by Covid-19 have shocked our personal and work lives, forcing us to rethink how we do ...

• The Marketing Metrics That Matter to the Bottom Line

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Metrics & Measurement

  Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible ...