Adam Ortman : MarketingProfs Author

About the Contributor

Adam Ortman

Adam Ortman is the VP of growth and innovation at Generator Media + Analytics, a fully integrated media agency. Combining a decade of agency experience and an academic foundation in consumer psychology, Adam evaluates digital platforms and trends to determine how they can bring value to clients' media investments.

LinkedIn: Adam Ortman

Twitter: @OrtmanMKT

Contributed by Adam Ortman

The Target CPA Hype Is Real: A Checklist for Marketers
CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Advertising & Promotions

Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge ...
It's Coming: Is Your Brand Prepared for an Economic Downturn?
CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Strategy

The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. ...