Contributed by Bonnie Crater
- Three Agile Marketing Tips for the Post-Pandemic Economy
The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by ...
- Economic Uncertainty Is Resurrecting the CMO Role
Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation ...
- These Four Data Points Demonstrate Marketing ROI to the C-Suite
Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these ...
- Marketers Need a Better Approach to Campaign Performance Metrics
Don't get stuck on the very limited and oversimplified single-touch attribution model when you need visibility into campaigns. Try using ...