About the Contributor

Contributed by Bonnie Rothman

• How to Avoid the Biggest PR Mistake When Launching Something New

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Public Relations

  Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be ...

• Seven Ways to Show Up Human in Your PR and Marketing Efforts

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Public Relations

  As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People ...

• So Much of What You Knew About Thought Leadership Has Changed

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Public Relations

  Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the ...